Your Clients Can Buy Makeup Anywhere.
What They Can't Buy Anywhere Is Their Makeup.
Today's beauty consumer has endless choices. Curated gives professionals an opportunity to offer something fundamentally different: a personalized cosmetic experience built around the individual.
Instead of helping a client choose the closest shade from a shelf, you become the creator—consulting, color matching, customizing and formulating a product specifically for them.
It's more personal for your client.
And more powerful for your business.
More Than Custom Cosmetics.
A Better Way to Build Beauty Relationships.
01 • STAND OUT
Offer something different.
Custom blending gives your business a distinctive experience that clients can't simply duplicate with an online order or a trip to the beauty counter.
02 • BUILD LOYALTY
Turn personalization into connection.
When you take the time to understand a client's complexion, preferences and goals—and create something specifically for them—the experience becomes part of the product.
03 • CREATE REPEAT BUSINESS
One formula can become an ongoing relationship.
Record each client's personalized formula for convenient reorders, then expand their Curated collection with additional custom products.
04 • EXPAND YOUR EXPERTISE
Become more than the person selling the product.
Curated education develops skills in consultation, color theory and formulation—positioning you as a trusted expert.
One Client. Multiple Possibilities.
One System. So Many Possibilities.
Foundation may be where the Curated experience begins—but it doesn’t have to end there.
Use the Curated system to create a growing wardrobe of personalized beauty products for your clients.
CUSTOM FOUNDATION
TINTED COMPLEXION PRODUCTS
CUSTOM BRONZER
CREAM EYE COLOR
CONCEALER
CREAM BLUSH
HIGHLIGHTER
LIP PRODUCTS
Personalized Beauty Can Be Profitable Beauty.
Curated isn’t simply another retail line competing for shelf space.
It’s an opportunity to create a personalized beauty category within your business—one built around consultation, customization, reorders and long-term client relationships.
"Your opportunity grows with your client base."
CUSTOM FOUNDATION
REORDER
ADDITIONAL CUSTOM PRODUCTS
ONGOING CLIENT RELATIONSHIP
What Could 30 Curated Clients Mean for Your Business?
A custom foundation can lead to a reorder. A foundation client can become a concealer client. A concealer client can discover custom blush, bronzer, highlighter and other personalized products.
Over time, a growing base of Curated clients can create meaningful recurring retail revenue for a beauty business.
What Could Curated Mean for Your Business?
Every beauty business is different—and so is the opportunity to grow with Curated.
Let us create a personalized Curated Revenue Projection based on your business, clientele and goals. We’ll help you explore what adding custom foundation and other personalized Curated products could potentially contribute to your annual retail revenue. Whether you want to start with a small group of loyal clients or build custom beauty into a larger part of your business, we can help you see what the numbers might look like. Revenue projections are estimates for planning purposes only and are based on the information provided. Actual sales and results will vary.
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Revenue projections are estimates for planning purposes only and are based on the information provided. Actual sales and results will vary.
Customization Meets Conscious Beauty.
What goes into a personalized formula matters just as much as the shade that comes out.
Curated combines mineral-based color, skin-loving botanicals and thoughtful formulation standards with the artistry of professional customization.
MINERAL-BASED • WITH BOTANICALS • VEGAN • CRUELTY-FREE • NON-COMEDOGENIC
Chamomile • Calendula • Vitamin E
You Don't Have to Know How to Custom Blend.
We'll Teach You.
Curated is more than a collection of products. It's a professional system supported by education, formulation resources and business-building tools designed to help beauty professionals create with confidence.
CURATED ARTIST CERTIFICATION
Learn the Curated approach to consultation, color theory, color matching, customization and formulation.
CONSULTATION + FORMULA TOOLS
Resources designed to support consultations, formulation and recording personalized client recipes.
THE CURATED FORMULATION GUIDE
A comprehensive professional reference designed to support Artists as they learn and continue formulating.
BUSINESS-BUILDING RESOURCES
Tools and education designed to help professionals introduce, market and grow Curated within their business.
THE CURATED FORMULA VAULT
Professional formulas and creative inspiration to help Artists expand what's possible with Curated.
ONGOING SUPPORT + EDUCATION
Learning doesn't end with certification. Curated Artists receive access to continued resources, new formulas, product education and inspiration.
Professional Education & Curated Artist Certification
Join a Professional Community Built to Help You Create.
Your Curated education doesn't disappear when training ends.
Curated Artists receive access to the private Curated Artist Resource Center—a growing professional library designed to support both artistry and business.
Formulation Guide • Formula Vault • Consultation Tools • Business Resources • Product Education • Training Resources • Marketing Tools • New Formulas + Updates
Already a Curated Artist?
More Than a Product Line
Curated is designed for beauty professionals who believe beauty should be personal.
SALON OWNERS
INDEPENDENT BEAUTY PROFESSIONALS
MAKEUP ARTISTS
ESTHETICIANS + SKINCARE PROFESSIONALS
BRIDAL BEAUTY PROFESSIONALS
SPAS + BEAUTY STUDIOS
Whether you're looking to expand an established retail business or introduce something completely new to your clients, Curated gives you an opportunity to create a beauty experience that's uniquely yours.
Ready to Bring Curated to Your Business?
Discover how personalized cosmetics, professional education and an entirely different kind of beauty experience could fit into your business. Tell us a little about yourself and we'll help you explore the possibilities.
No pressure. Just a conversation about whether Curated is the right fit for you and your business.