Curated Custom Blend Cosmetics
Made for One. Made for You.
Beauty shouldn't be about finding the closest match.
Curated Custom Blend Cosmetics transforms makeup into a personalized beauty experience—allowing trained beauty professionals to create complexion products customized for your unique skin tone, undertone, preferences and individual needs.
No Two Complexions Are Exactly Alike.
Why Should Their Makeup Be?
Traditional cosmetics ask you to find the closest match from a predetermined selection. Curated takes a different approach. Through professional consultation, color matching and custom formulation, Curated allows your beauty professional to create cosmetics designed around you.
Custom-matched to complement your unique complexion.
YOUR SHADE
YOUR UNDERTONE
Professionally adjusted to work with the subtle tones within your skin.
YOUR COVERAGE
Personalized from sheer and natural to more perfected coverage.
Customize the look and feel of your complexion—from fresh and luminous to more refined.
YOUR FINISH
Further personalize your product based on your preferences, skin needs and desired results.
YOUR FORMULA
Curated Custom Blend Cosmetics.
It Starts With You.
Curated isn't simply about matching a foundation shade. It's about understanding the person wearing it.
1
CONSULT
Your Curated Artist learns about your complexion, preferences, lifestyle and beauty goals.
2
MATCH
Your skin tone and undertone are professionally evaluated to create your starting shade.
3
CUSTOMIZE
Shade, coverage, finish and formula are adjusted specifically for you.
4
CREATE
Your personalized product is blended and your formula can be recorded for future reorders.
Your Custom Beauty Wardrobe.
Curated customization goes beyond foundation.
CUSTOM FOUNDATION
Personalized shade, undertone, coverage and finish.
CONCEALER
Customized color and coverage for the areas that need it most.
TINTED COMPLEXION PRODUCTS
Lightweight personalized coverage for an effortless everyday look.
CREAM BLUSH
Custom color designed to beautifully complement the complexion.
BRONZER
Personalized warmth and dimension created for the individual skin tone.
HIGHLIGHTER
Customized luminosity—from subtle radiance to beautiful glow.
CREAM EYE COLOR
Personalized shades created to complement the complexion and individual style.
LIP PRODUCTS
Customized anti-aging lip colors for any age.
Thoughtfully Formulated. Beautifully Personalized.
Curated combines mineral-based color with skin-loving botanicals and professional customization to create beautiful, wearable formulas designed around the individual.
MINERAL-BASED
WITH BOTANICALS
VEGAN
CRUELTY-FREE
NON-COMEDOGENIC
Known for its soothing properties.
CHAMOMILE
A botanical traditionally valued for its skin-conditioning properties.
CALENDULA
Helps condition and support the feel of the skin.
VITAMIN E
Your Shade.
Your Coverage.
Your Finish.
Your Formula.
Beauty, Curated for You.
Your Perfect Match Doesn't Have to Come From a Shelf.
Discover what happens when professional expertise, color artistry and personalization come together.
If you are a beauty professional interested in offering Curated Custom Blend Cosmetics to your clients, learn more about bringing Curated into your business.
Looking for a Curated Artist?
Ready to experience cosmetics created just for you? Tell us where you're located and we'll see if we can connect you with a Curated Custom Blend Artist in your area. If we don't currently have an Artist nearby, we'll keep your area in mind as the Curated professional community continues to grow.